Summary & Analysis of The Culture Code by ZIP Reads What are the three secret ingredients to a winning team? Here's a hint: talent isn't one of them. Author Daniel Coyle shares his secrets to creating a successful organizational culture. Drawing from various examples, Coyle shows that … [Read more...]
Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello
Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So … [Read more...]
Hot Button Marketing, Revised Edition by Barry Feig
Hot Button Marketing, Revised Edition by Barry Feig Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly … [Read more...]
Children’s Books: Getting to the next level as writers and illustrators by Catherine Cavanagh
Targeted Age Group:: Adult There is so much assumed knowledge in traditional publishing, it takes ages – even with the help of Mr Google and Mr Kindle – to learn all those things that set professional writers and illustrators apart from amateur ones. There is just as much to learn about the … [Read more...]
Building a Financial Fortress: Lessons from the Great Recession for Savers and Investors by Nick Reichert
Targeted Age Group:: 21-45 This book is a re-publication of a blog I started in the depths of the Great Recession in March 2011. During that time, as I agonized over investing, saving and potential job loss, I developed an investment philosophy I dubbed the “Financial Fortress” and wrote a series … [Read more...]
