As it turns out, deciding that you want to leave the corporate 9 to 5 is only the beginning. It’s a massive step, and requires a lot of courage and commitment, but it is just the very first step. In this book, Anna Lundberg details what’s needed to sustain your initial escape from the 9 to 5 in a guide to designing and building a profitable business that gives you freedom, flexibility, and fulfilment.
Through the twists and turns of her own transition out of her corporate employment and into working for herself, and through supporting her clients and community over the past decade, Anna has identified 5 key areas that you need to focus on to make your escape, and your business, viable for the long term. It’s these 5 areas, the 5 pillars, that Anna will guide you through: identifying your personal definition of success; cultivating confidence and resilience; choosing the right business model; building an effective brand platform; and designing flexible work-life integration.
Enjoy success on your own terms with a profitable, and enjoyable, business that supports your desired lifestyle – and lets you say goodbye to that corporate life for good.
What Inspired You to Write Your Book?
I've wanted to be a writer ever since I can remember. When I was little, I was always writing short stories or creating made-up magazines and newspapers. At university, I contributed to the students' newspaper and had my first article published on the front page. And, over the years, I've done all sorts of creative writing courses as well as a diploma in magazine journalism.
I don't think I really understood what it meant, however, to "be a writer".
I pictured being a best-selling author, sitting there at my desk in my lake house with a pile of books to my name. It was an ideal, without any real consideration as to what it would take to get there. It turns out that one of the key elements of being a writer is writing!
So, ten years ago, I started a personal blog which became a foundation for my business website, and it continues to be a key medium for attracting an audience. I've also written two books, Leaving the Corporate 9 to 5 – a collection of stories, interviews with people who quit their 9 to 5 like me to explore another version of success – and, more recently, Outside of the 9 to 5 – a consolidation of all the practical strategies and frameworks that I've developed in that decade of exploring and working for myself.
For this book, I was both structured and strategic. I have a framework called the 5 pillars of building a life and business outside of the 9 to 5, and each of those pillars consists of 4 steps. This gave me a robust skeleton on which I could build out the meat of the book, adding an introduction and conclusion, along with book recommendations and next steps. In fact, I even used the AI-generated transcripts of my course videos on these 5 pillars as a starting point for my writing.
The book fills an important gap in my brand ecosystem and it will serve both as a kind of business card to boost my credibility in this space and as a first step into my business and the other products and services that I offer.
Anna Lundberg is the founder of One Step Outside, where she helps experienced professionals around the world design a career, a business and a lifestyle that brings them more freedom, flexibility, and fulfilment – outside of the conventional 9 to 5.
Voted ‘most likely to succeed’ and graduating top of her class aged 17, Anna studied Philosophy, Politics and Economics at the University of Oxford and then continued on to do a post-graduate degree in International Relations at the Graduate Institute of International Studies in Geneva.
Having ‘ended up’ in corporate marketing after her studies, she spent the formative years of her career in beauty and luxury brand management. Leaving her role at multinational Procter & Gamble to start her own company in 2013, she began her new entrepreneurial path by providing digital marketing consulting to well-known brands like Burberry through to exciting new start-ups and solopreneurs.
Anna now combines her decade of experience in corporate marketing with her training in coaching and positive psychology techniques to help people reimagine the next phase of their career, with a blend of life coaching and business mentoring.
She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5 and, new in 2023, Outside of the 9 to 5.
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